About

Who we are

Made up of industrial designers, manufacturers and business heads, we have decades of experience and oodles of punch in turning product ideas into innovations. Based in Brisbane, Australia, with strategic relationships across South East Asia and North America, we take a holistic approach.

We match product design and performance expectations to manufacturing and production realities. We design with intent considering manufacturing efficiencies in speed and cost, and the commercial environment before we even put pen to paper. We focus on the end game. Not just pretty images.

We’ve been YOU!

Our own innovations. Our own $$$. And we succeeded, GLOBALLY!

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COUNTRIES

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RETAILERS

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MEDIA ARTICLES

Why us?

We don’t just talk the innovation talk. We walk it too! We understand how to design for manufacture and design for commercial success. How do we know? Because we’ve put our money where our mouth is and done it ourselves. And we succeeded! We had a vision and we turned that vision into reality.

That reality is 5 patented innovations and distribution partners spanning more than 50 countries in just a few short years. Retailers of the likes of Walmart, Telstra, Best Buy, Bunnings Hardware, and JB Hi Fi. Not just pretty concepts.

We now work with some of the biggest brands on the planet of the likes of Pelican, Bosch and Stanley de Walt as well as some of the most innovative young start-ups. We can channel our wealth of experience from design, innovation, manufacturing and production to established retail networks and commercialized success into your project!

"We design for intent, a commercial reality. Not just pretty images"

Lee Ranchod | Design Destiny

"Innovation comes from saying NO to 1,000 things"

Steve Jobs

"Your advice throughout the project was spot on"

Pelican Products

Big or small …can we help?

Yes. No matter big or small, we work to your needs. From start-ups and sole individuals to established global brands, we are turning visions into innovations.

As varied as the projects may come whether it be complex military projects, safety equipment, transport innovations to engineering the world’s first patented keyless Bluetooth padlock, our philosophy remains the same.

For it’s our technical know-how, our learnings from our journey, our ability to problem-solve, our creativity to think outside the box, our tenacity for perfection, and our passion for creation that leads us to do what we do best…bring smart ideas to life.

"...it's a really useful rethink of how to interact with a pretty old technology"

Network World rated Design Destiny’s work 5/5

"…impressively designed and surprisingly functional"

9 to 5 Mac on a Design Destiny innovation

What we do

The journey is everything! Get it right, and your product has every chance of commercial success. Get it wrong and you could be back at the drawing board! Whether you need us part of the journey or the whole way, our commitment is always at full throttle.

Design

Market research including a competitor analysis
The commercialisation strategy
The manufacturing plan
Sketch design concepts
3D computer-aided design concepts
Software architecture

Industrial design
Engineering
3D computer-aided designs
3D printing
Prototyping
Material selection
Patent and IP advice
Software coding

Tooling
Mass production
Testing and quality control
Assembly and logistics
Standards and certifications

Investor and business presentations
Branding and logos
Packaging
Point-of-sale
Demonstrational and promotional videos
Website
Direct marketing
Digital content

Software and app maintenance and updates
Competitor monitoring and analysis
Product revisions and updates

The driver

Founder, Lee Ranchod knows what it takes to bring ideas to commercial products. He knows, because he has done it! Lee is the brainchild behind Dog & Bone, a global mobile tech brand with 5 patented innovations and distribution partners covering more than 50 countries within a few short years.

An entrepreneur with an electronics background and a passion for gadgets, Lee is involved with each and every project, working closely to ensure design, manufacturing and delivery all come together as seamlessly as possible.

“a surprisingly useful and well-designed product... a winner product."

Apple World Today on a Design Destiny innovation

"Vision is the art of seeing the invisible"

Jonathan Swift

Awards & recognition

Our partners

From start-ups and sole individuals to among the biggest names in business, we have worked with many. This is a few!

Distributor channels

A good distribution network can be the difference you need to get your product on the shelf.
Distributors we have worked with span from the United States to Australia to Europe and beyond.

Retailer channels

Our innovations have made it on the shelf within some of the biggest name retailers you can think of. Here’s just a few!

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