We work with start-ups to some of the biggest brands on the planet, turning product ideas into commercial innovations. We understand your journey as good as anyone! Why? Because we’ve been YOU! We put our own money on the line and did it ourselves. And we succeeded!

"It always seems impossible until it is done"

Nelson Mandela

"This is really good. I think you nailed it"

Schneider Electric

"The quality of work and speed of turnaround we have seen from Design Destiny is exceptional"



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From software design and product concept to engineering and manufacturing the packaged product in hand, we can assist every step of the way or simply be a resource for part of the journey.


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We’ve been YOU!

Our own innovations. Our own $$$. And we succeeded, GLOBALLY!













"We design for intent, a commercial reality. Not just pretty images"

Lee Ranchod | Design Destiny

"Innovation comes from saying NO to 1,000 things"

Steve Jobs

"Your advice throughout the project was spot on"

Pelican Products

"...it's a really useful rethink of how to interact with a pretty old technology"

Network World rated Design Destiny’s work 5/5

"…impressively designed and surprisingly functional"

9 to 5 Mac on a Design Destiny innovation

What we do

The journey is everything! Get it right, and your product has every chance of commercial success. Get it wrong and you could be back at the drawing board! Whether you need us part of the journey or the whole way, our commitment is always at full throttle.


  • Market research including a competitor analysis
  • The commercialisation strategy
  • The manufacturing plan
  • Sketch design concepts
  • 3D computer-aided design concepts
  • Software architecture

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  • Industrial design
  • Engineering
  • 3D computer-aided designs
  • 3D printing
  • Prototyping
  • Material selection
  • Patent and IP advice
  • Software coding

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  • Tooling
  • Mass production
  • Testing and quality control
  • Assembly and logistics
  • Standards and certifications

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  • Investor and business presentations
  • Branding and logos
  • Packaging
  • Point-of-sale
  • Demonstrational and promotional videos
  • Website
  • Direct marketing
  • Digital content

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  • Software and app maintenance and updates
  • Competitor monitoring and analysis
  • Product revisions and updates

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Lee Ranchod | Founder

“a surprisingly useful and well-designed product... a winner product."

Apple World Today on a Design Destiny innovation

"Vision is the art of seeing the invisible"

Jonathan Swift

Awards & recognition

Our partners

From start-ups and sole individuals to among the biggest names in business, we have worked with many. This is a few!

Distributor channels

A good distribution network can be the difference you need to get your product on the shelf.
Distributors we have worked with span from the United States to Australia to Europe and beyond.

Retailer channels

Our innovations have made it on the shelf within some of the biggest name retailers you can think of. Here’s just a few!